19 Project economics

It is planned to produce two types of rocking beds - single and double, consisting of two single bed units on a single support base that allows them to move synchronously or independently of each other.

 

The single bed has a flat non-transformable movable substrate moving with two degrees of freedom (plane-parallel vertical movement, rotation relative to the horizontal transverse axis and superposition of the said movement and rotation), to the upper surface of which is attached a flat mattress or mattress of adjustable shape.

 

Each single bed rocking bed has two independent lifting mechanisms, each of which is driven by its own electric motor. The mechanical drive is chosen as the basic one, with a minimum height of the rocking bed without mattress of 29 cm and a lifting amplitude of 32 cm, ensuring a smooth and comfortable rocking motion. Optionally, a more expensive hybrid drive can be used, which has an lifting amplitude of 71 cm at a similar minimum height.

 

Rocking beds are powered by electricity from the household power grid, they do not require any maintenance during their operation, their dimensions are the same as those of conventional single and double beds.

 

The production plan envisions contract manufacturing of independently developed mechanical and electronic components in 2028, with a transition to in-house production in subsequent years.

 

When the project scales up and sales increase, local assembly of products from supplied components in sales regions and local procurement of simple materials are envisaged.

 

The project envisages sales of rocking beds in 2028 mainly in the state of California (USA) in the amount of 18 thousand one-bedroom and 18 thousand two-bedroom rocking beds, with an increase in sales to 108 thousand units throughout North America, Germany and England, and in 2030 - 240 thousand units worldwide. These sales figures are unsubstantiated and reflect the personal opinion of the project author. After conducting consumer and scientific research, the planned sales volumes will be adjusted.

 

The calculations assume a reduction in direct costs, logistics costs and overhead costs due to economies of scale and the transition to in-house production of rocking bed components, as well as a reduction in product price from $9999 to $5999 $US for a twin-size rocking bed and from $5999 to $3499 $US for a single-size rocking bed, with annual revenues and profits from 2028 to 2030 increasing from 288/132 M $US to 1140/509 M $US, respectively, due to an increase in the number of sales.

 

Correctly determining the break-even point and the required sales volume is not informative at the current stage, but it is clear that a monopoly or dominant position of Bedy rocking beds in the market will create positive project economics.