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The objectives of consumer research are to obtain the maximum amount of reliable information about the current size and potential of the market (which does not yet exist), about target groups of rocking bed consumers and their preferences, about consumer expectations (for a product that is not yet on the market), about drivers and limiters of demand, about the use of personal experience to organize sales, about the possibilities of word of mouth and viral distribution of products.
Consumer research
Research areas:
Size of demand
Factors affecting demand
Adequacy of value proposition
Adequacy of functionality of rocking beds for different consumer groups
Drivers of demand
Demand Constraints
Target audience segments in relation to sleep and sex
Preferences, needs and motivations of different consumer groups
CustDev and consumer expectations
Preferred functionality for each segment
Factors influencing consumer behavior in the sales funnel
Personal experience and its utilization
Preferred communication channels
The consumer research will be greatly aided by a rocking bed pre-order system and user testing service, through which a full-fledged consumer questionnaire is planned to be conducted after a personal experience with the Bedy rocking bed.
The results of the consumer and scientific research will allow to significantly adjust the plans and determine the actual potential of the project.