14 Project Strategy

BEDY Robotics' products - single and double Bedy rocking beds and short day sleepers - are technically and technologically expected to become the most advanced sleep and sex products with a combination of superior rocking, audio-visual, shape adaptability and temperature control functions to maximize user comfort and provide constant direct and feedback communication between users and the rocking bed or short day sleepers.

 

The launch of the main products - single and double rocking beds for consumer and corporate markets - is planned in California (USA) for a combination of reasons: large population, high income levels, commitment to the health trend, public interest in innovation in general and in innovation in Sleep Tech and Sex Tech.

 

The consumer nature of the products will eliminate the need for administrative controls and permitting procedures for the production and sale of Bedy rocking beds.

 

Project stages

 

0-3 years - investment stage: collection of preliminary orders, no advertising and mass sales of products, scientific and consumer research, development of rocking beds and their components, software development, capital expenditures related to the production of electronic, mechanical and hydraulic components, capital expenditures related to the production, assembly and transportation of products, preparation for the release of products and components. May be - development of a rocking chair recliner, Nap Pod, rocking beds with transformable devices for short daytime sleep. General character - increase in investment costs with no revenue.

 

3-4 years - sales start-up stage: start of production of electronic, mechanical and hydraulic components, start of production, assembly and transportation of finished products, start of product sales, product promotion costs, product and business model optimization. General - growth of costs associated with sales and promotion of products with the emergence of sales revenue and gross profit.

 

4-7 years - project scaling stage: significant increase in costs of production, assembly and transportation of products, significant increase in sales revenue and gross profit due to project scaling, proportional growth of costs for product promotion taking into account optimization of products and business model. General - fixing capital expenditures and all costs of non-current assets, determining break-even points of the project, reaching operating profit.

 

+ 7 years - operational stage: reaching maximum costs, maximum sales revenue and maximum operating profit, preparation for the next investment cycle related to the development and promotion of new products. General character - obtaining maximum profit from the project.

 

Bedy project business model:

 

Direct supply, supply in cooperation with partners of single and double bed rocking beds with purchased mattresses or without mattresses to private consumers, corporate users - hotels, hospitals, nursing homes, corporations - for consumer and corporate markets.

 

If the Bedy project is successful, the product range may be expanded and the characteristics of the rocking beds modified for therapeutic use.

 

A feature of BEDY Robotics' business model is the legal, scientific, technical and technological efforts to form and maintain BEDY Robotics' monopoly or dominant position in the rocking bed market:

 

- independent formation of new market sectors;

- prohibiting third parties from copying products;

- direct sales of products to consumers through various sales channels;

- independence in its actions from third parti