15 Go To Market Strategy

The initial geographic market is California, United States, and the time to market is 2028, after participating in the Consumer Electronics Show in Las Vegas.

 

Extensive consumer research is planned from 2025-2027 to segment the market and customers, define marketing tools, and identify the most effective sales channels.

 

In 2026-2027, partnerships are planned with one or more mattress or bedding companies with a network of retail outlets to establish Bedy rocking bed showrooms.

 

In 2026-2027, Bedy rocking beds are planned to be contracted to supply one or more hotel chains for independent full-cycle and volume consumer testing.

 

Before the Bedy rocking beds are launched in 2028, an intensive social media advertising campaign is planned, consisting of several dozen funny videos of up to 1 minute in length, in which characters are placed in funny situations and the Bedy rocking bed is given the properties of a human character.

 

When Bedy rocking beds enter the market in 2028, an important factor will be the loyal attitude of reputable scientists, bloggers, opinion leaders, professional community - American and international organizations of sleep products and sleep medicine: American academy of sleep medicine (AASM), International sleep products association (ISPA), National sleep foundation (NSF), World sleep society (WSS).

 

The personal experience of using a Bedy rocking bed, whether in a short-term showroom format or a full hotel room format, is a major factor in customer engagement and retention in the sales funnel. The personal experience of vestibular cycling and multi-sensory stimulation cannot be replaced by a salesperson's stories, lying on a fixed mattress, simulation, computer program, modeling or one's own imagination.

 

The value proposition of the Bedy rocking bed - falling asleep quickly, healthy sleep, pleasant lovemaking, conducted through personal experience, opinions of scientists and ambassadors, in systemic connection with the uniqueness of the product, will contribute to sales.

 

When introducing Bedy rocking beds to the market, it will be standard to return the product after a long period of use and disable the rocking functionality with information to the user about changes in their sleep.

 

Traveling, going on vacation and business trips, Bedy rocking bed users will demand the familiar comfort of rocking, which is impossible to get on a conventional fixed bed, which will positively affect the spread of rocking beds.

 

Depending on the actual demand, taking into account the feedback from consumers, specific strategy and sales tactics for rocking beds will be built as the project scales across countries and regions.

 

Introducing the rocking bed to the market of medical beds for the treatment of respiratory disorders in sleep and sleep disorders, and selling them to medical and scientific institutions, is possible after passing the authorization procedures, which vary in length and cost in different countries. The very possibility of bringing the rocking bed to the medical market depends entirely on the results of planned scientific research.

 

If the results of scientific research on the effectiveness of rocking and the effectiveness of Bedy Active Breathe technology for people suffering from respiratory insufficiency (snoring and sleep apnea) are successful, there will be a significant segment of private users of the rocking bed as a consumer product used for therapeutic purposes.