13 Problem Solution Fit and Product Market Fit

Proof of PSF (presence of latent demand):

 

- Rocking in cradles and bassinets, are widely used as a way to reduce anxiety and drift babies into sleep.

 

- Rocking induces the production of pleasure hormones; smooth monotonous reciprocating movements, including rocking, promote sleep.

 

- Rocking in rocking chairs, recliners and home swings is a popular method of rest and relaxation for people of all ages, and the market for adult rocking devices is measured in billions of $US.

 

- Audio-visual stimulation (AVS) is widely used for relaxation, unwinding and falling asleep; combined vestibular stimulation and AVS will be more effective than using them separately.

 

- The popularity of sex on the move - on waterbeds - has led to a 22% share of waterbeds in the US mattress market.

 

- Specialty swings are used for sex in motion and are widely available in adult stores.

 

- AVS has the widest spread in sensual relationships, joint vestibular stimulation and AVS will be more exciting and interesting for partners than using them separately.

 

 

Proof of PMF's right direction:

 

Results of a survey of 45 users of the Bedy rocking bed prototype (45 people from 24 to 62 years old, St. Petersburg, Russia):

 

- The Bedy rocking bed does not differ in size and shape from a regular bed (45 out of 45).

 

- Rhythmic rocking on the Bedy rocking bed is a pleasant procedure (36 out of 45).

 

- Bedy rocking bed users will become accustomed to the rocking procedure (35 out of 45).

 

- Inability to use the Bedy rocking bed after getting used to the rocking procedure due to business or leisure travel will lead to user dissatisfaction (41 out of 45) (consequence - Bedy rocking bed users will take care of their availability on vacation and business tripsand, will promote the proliferation of Bedy rocking beds).

 

- Disappearance of Bedy rocking beds from the market will lead to user frustration and dissatisfaction (38 out of 45)

 

- Rhythmic rocking synchronized with friction (sex on a Bedy rocking bed) will provide new and interesting sensations (assumption 36 out of 45).

 

- Sensual relationships on a Bedy rocking bed (sex on a moving surface) have great potential (36 out of 45).

 

Results of a survey of California residents about the price of Bedy rocking beds (19 people, 36-56 years old, employed, middle or upper-middle income):

 

The price of Bedy's single and double bed rocking beds with the stated features - $3499 $US and $5999 $US, respectively - is acceptable to middle-class California residents (19 out of 19).